SEO-audit for business websites

- Individual investigation: business goals, competitors, problems.
- SWOT-approach: strength enhancement + elimination of weaknesses
- Useful documentation: an action plan with priorities, mockups, etc.
- Implementing 20% ​​of efforts - we get 80% of the result in 1-3 months.

15 values ​​of my SEO audit

It is suitable for owners and marketers of commercial projects who see: a) stupor in SEO (doing something but without result), b) slow stagnation, c) and need an effective correction of the SEO strategy.

Experience in whitehat SEO (from 2012) 

Without common phrases: "Just buy links or content is the king"

Without subjective phrases: "Like or dislike your website"

I don't sell my long-term SEO-services in audit

With adaptive for owner of business who doesn't understand SEO terms 

With caution from 
rash mistakes

Without useless reports 
with 50+ pages

Constantly updated and current 
checklist for 2019

No distractions (only SEO goals for business)

With UX-UI-visualization of changes on the website

With a deep investigation of the situation 
(I ask up to 30 questions))

With prioritization on 
criticality, influence

Confidentiality (I don't show the website identity in case-studies)

With an action plan - "immediately 
implement without loss of time

With client support
(1 hour audit responses)

 

100% save thousands of USD for future improvements, links, content, paid advertising.

SEO-audit plans

Strategic, system SEO-audit for all packages. The only difference is in the size of your project.

Small

Technical part

Price: 190 USD

Up to 5 days

Technical audit
  • Check cabinet of Google Search Console
  • Analysis of the assignment of the region to the site
  • Analysis of multi-language settings *
  • Find duplicate website
  • Find "zombie pages"
  • Analysis of website indexing
  • Analysis of server logs, crawling budget *
  • Analysis of redirects and mirrors 
  • Check for cannibalization
  • Analysis of canonical pages
  • Affiliate Analysis
  • Analysis of the use of subdomains *
  • Check for broken links
  • Analysis of outgoing links
  • URL Formation Analysis
  • Analysis of navigation elements
  • Analysis of page status
  • Analysis of the correctness of the https-moving
  • Analysis of the implementation of microformats
  • HTML error checking
  • Analysis of the use of JS, CSS, iframe, flash
  • Analysis of the use of follow, nofollow
  • Analysis of the absence of cloaking *
  • Site loading and speed analysis
  • Analysis of the XML sitemap
  • Mobile first index optimization analysis
  • Social integration analysis
  • Analysis of the AMP
Action plan

Statement of work for web-developers, copywriter, SEO-optimization for implementation.

Text consultation

Consultation on points, answers to the assembled list of questions on obscure points (10 questions).

Medium

Tech + keywords + onpage + backlinks

Price: upon request

Up to 13 days

Interview & Visibility audit
  • Initial client interview
  • Creating a portrait of a domain, website, business
  • Identifying problems with website visibility
  • Analysis the structure of organic traffic
  • Analysis the structure of organic demand
  • Analysis of the type of SERP
  • Analysis low-frequency keywords close to the TOP
Technical audit
  • Check cabinet of Google Search Console
  • Analysis of the assignment of the region to the site
  • Analysis of multi-language settings *
  • Find duplicate website
  • Find "zombie pages"
  • Analysis of website indexing
  • Analysis of server logs, crawling budget *
  • Analysis of redirects and mirrors 
  • Check for cannibalization
  • Analysis of canonical pages
  • Affiliate Analysis
  • Analysis of the use of subdomains *
  • Check for broken links
  • Analysis of outgoing links
  • URL Formation Analysis
  • Analysis of navigation elements
  • Analysis of page status
  • Analysis of the correctness of the https-moving
  • Analysis of the implementation of microformats
  • HTML error checking
  • Analysis of the use of JS, CSS, iframe, flash
  • Analysis of the use of follow, nofollow
  • Analysis of the absence of cloaking *
  • Site loading and speed analysis
  • Analysis of the XML sitemap
  • Mobile first index optimization analysis
  • Social integration analysis
  • Analysis of the AMP
Architecture & keywords audit
  • Analysis of the correctness and coverage of the structure
  • Analysis of the nesting levels of the website
  • Analysis of missed keywords
  • Analysis of keywords clustering
  • Analysis of internal links
Backlinks audit
  • Source diversification analysis
  • Donor quality analysis
  • Anchor list diversification Analysis
  • Analysis of the natural dynamics
  • Link relevance analysis
  • Link distribution analysis
  • Analysis of the brand citations *
  • Check on sanctions, risk assessment *
On-page audit
  • Analysis of meta tags optimization
  • Header optimization analysis
  • Image Optimization Analysis
  • Analysis of the using keywords
  • Analysis of the content volume and completeness
  • Analysis of content structure and utility
  • Content uniqueness analysis
  • Analysis for duplication of content within the website
  • Content attribution analysis *
  • Analysis of optimization for voice search *
  • Check on sanctions, risk assessment *
Action plan

Statement of work for web-developers, copywriter, SEO-optimization for implementation.

Text consultation

Consultation on points, answers to the assembled list of questions on obscure points (10 questions).

Large

Complex, strategic audit

Price: upon request

Up to 17 days

Interview & Visibility audit
  • Initial client interview
  • Creating a portrait of a domain, website, business
  • Identifying problems with website visibility
  • Analysis the structure of organic traffic
  • Analysis the structure of organic demand
  • Analysis of the type of SERP
  • Analysis low-frequency keywords close to the TOP
Competitive analysis
  • Selection of 10-15 effective competitors
  • Identify competitors keywords
  • Analysis of the most traffic pages
  • Analysis - architecture of competitor sites
  • Analysis of the clastering of semantics
  • Analysis referring pages
  • Analysis referring domains
  • Analysis of external anchors
  • Analysis of the linkbuilding dynamics
  • On-page Optimization Analysis
  • Competitor Content Analysis
Technical audit
  • Check cabinet of Google Search Console
  • Analysis of the assignment of the region to the site
  • Analysis of multi-language settings *
  • Find duplicate website
  • Find "zombie pages"
  • Analysis of website indexing
  • Analysis of server logs, crawling budget *
  • Analysis of redirects and mirrors 
  • Check for cannibalization
  • Analysis of canonical pages
  • Affiliate Analysis
  • Analysis of the use of subdomains *
  • Check for broken links
  • Analysis of outgoing links
  • URL Formation Analysis
  • Analysis of navigation elements
  • Analysis of page status
  • Analysis of the correctness of the https-moving
  • Analysis of the implementation of microformats
  • HTML error checking
  • Analysis of the use of JS, CSS, iframe, flash
  • Analysis of the use of follow, nofollow
  • Analysis of the absence of cloaking *
  • Site loading and speed analysis
  • Analysis of the XML sitemap
  • Mobile first index optimization analysis
  • Social integration analysis
  • Analysis of the AMP
Architecture & keywords audit
  • Analysis of the correctness and coverage of the structure
  • Analysis of the nesting levels of the website
  • Analysis of missed keywords
  • Analysis of keywords clustering
  • Analysis of internal links
Backlinks audit
  • Source diversification analysis
  • Donor quality analysis
  • Anchor list diversification Analysis
  • Analysis of the natural dynamics
  • Link relevance analysis
  • Link distribution analysis
  • Analysis of the brand citations *
  • Check on sanctions, risk assessment *
On-page audit
  • Analysis of meta tags optimization
  • Header optimization analysis
  • Image Optimization Analysis
  • Analysis of the using keywords
  • Analysis of the content volume and completeness
  • Analysis of content structure and utility
  • Content uniqueness analysis
  • Analysis for duplication of content within the website
  • Content attribution analysis *
  • Analysis of optimization for voice search *
  • Check on sanctions, risk assessment *
Behavioral & Business Audit
  • Analysis of bounce rates
  • Analysis of exit rates
  • Analysis of search intents
  • Analysis of CTR and snippets
  • Analysis of elements of trust
  • Analysis of convenience of choice, order
  • Analysis of the completeness of information
  • Google My Business/Map - optimization analysis
Action plan

Statement of work for web-developers, copywriter, SEO-optimization for implementation.

Text consultation

Consultation on points, answers to the assembled list of questions on obscure points (10 questions).

Author's supervision
Verification of the completeness and correctness of the implementation of the action plan based on the results (up to 3 hours).

Some results after implementation

Important: the effectiveness of SEO-audit depends on the completeness of its implementation.
There will be no result if the recommendations remain "on a document".

What SEO tools do I use?

What else can you get?

Statement of work for web-developers to implement recommendations from SEO audit. Step by step in the WORD-file.

Statement of work for copywriters on writing text content for individual pages your website (WORD-file).

Disavow-file with a detailed list of toxic referring domains for cleaning the link profile of your website on Google.

Statement of work for SEO - meta-tags, headers, internal linking on important pages of the website.

Missed keywords - a report with keywords that were not included in SEO-strategy (EXCEL-file).

SEO-consultation - I'll answer your list of questions about your SEO strategy (1 hour).

UX/UI-mockups - visualization pages before implementation recommendations from the SEO-audit.

Architecture map - if website needs to changes in the information architecture (mindmap-file).

Get a demo of action plan

I'll send you an introductory excerpt - an action plan for the results of SEO-audit (on 5 slides).

Tip: Do you want the most effective audit? Provide me more information:

1) URL of your business website

It is a commercial website (B2B, B2C-company).

2) What is the main problem in visibility?

Describe the problem of the website in SEO-campaign: "The wesite isn't growing, falling, "froze"n, not indexed in the region X, keywords W, time Z".

3) What is the visibility of keywords?

Show the visibility of keywords (give guest access to the service-tracking or upload in the file). I would like to see dynamics of visibility too.

4) Semantic core (keywords list)

Provide me an Excel file with a semantic core (list of keywords). I want to see their clustering.

5) Website server logs *

Upload and show me server- logs for the week/month.

If you have a large e-commerce website and have problems with indexing new pages.

6) History of your actions

Describe what you or your specialist did on SEO-campaign  over the past 2-3 months, 6 months, a 1 year.

7) "Red lines" in changes

Describe what changes on the site you are not ready to do.

Outline your business values ​​and opportunities.

8) Guest access to the "cabinets"

A) Open me the guest access to the Google Search Console.

B) Open me the guest access to the Google Analytics.

To accounts: harrychyyGAVgmail.com

C) Give me access to ranking tracking service.

9) Previous audits

Show previous SEO audits. This will greatly help to make this audit even more effective.

Send reports to e-mail: harrychyyGABgmail.com

10) Correspondence with Google members *

If you previously had a history with sanctions and you contacted members of Google - show me, please.