Conversion Rate Audit

- In next 7-21 days I will find 5-20 weaknesses on the website
- Web analytics and usability audit, audience identification
- PDF-report with implementation guidelines
- UX/UI-visualization of recommendations
- Without scaling the website and budget

Who is it for?

Websites with traffic less than 15,000 people / month that are rather poorly suited for A/B, Split testing.

Those who wish to quickly find obvious weaknesses and get a one-time conversion effect from the fix service payment

Not yet having a budget for a full 3-month conversion rate optimization .

Those who wish to receive a list of hypotheses for self-conducting A/B n, Split testing.

Тем, кто самостоятельно оптимизирует конверсию и попал в тупик, нуждается во стороннем взгляде.

Websites with a fairly basic level of conversion work, on which tests were not conducted before.

What are the problems of conversion rate on sites?

Competition is growing in niches on the Internet, paid traffic is becoming more expensive, the extraction of organic traffic is becoming more complex, budgets and the cost of attracting a client. All this reduces the effectiveness of business websites.

Bad traffic

Some businesses allow not very targeted PPC traffic, and even on a leaky, poorly prepared website.

Weak presentation

Some businesses copy and offer competitive offers, do not know how to create value, present, build up.

Weaknesses in usability

Some businesses lose customers due to miscalculations in UX with navigation, selection and checkout, in scenarios, etc.

Weak segmentation

Some business does not know exactly its target audience. Does not segment it. Does not work the path of the client, the funnel.

Ignore data

Some business poorly adjusts analytics, superficially analyzes the data and operates - using the "spear" method.

Weak content

Some of the texts on the pages of websites - just water for search engines, which does not solve the problems of business and users.

How do I do CRO-audit?

Immediately discuss the source data of the website on traffic conversion rate, "red lines" on the changes, optimization history, etc. 
 
We select the most optimal CRO-audit package that best suits your needs, tasks, goals. 
 
The search for the most tangible 5-20 weaknesses - stands out from 8 to 20 working hours. The analysis of user behavior, heuristic usability-audit, identification of persons in the segments of audience. 
 
To prepare a report with a list of recommendations for weaknesses (with visualization and prioritization), 12 to 20 hours
 
Then decide what to implement / test and what not. The most tangible conversion rate effect after eliminating 20 weaknesses.

CRO-audit packages and pricing

  1. Basic - I'll find 5 weaknesses in the conversion rate of a website on 3 pages.
  2. Standart - I'll find 5 weaknesses in the conversion rate of a website on 3 pages
  3. Premium - the most complete package with recommendations for 20 weaknesses on the website.

Premium

(whole site / TOP-20 weaknesses)

Price: upon request

up to 21 days

Usability audit

✔ Usability audit - I evaluate the site for compliance with the heuristic rules for interface design. Checklist with 53 items (standards: BS EN-ISO 9241-11, Nielsen, Myers). Passing the full path from the main to checkout.

Web Analytics audit

✔ Web analytics audit - I'll find weaknesses in user behavior on the website (analyzing heatmaps: clicks, links, scrolling, scripts, forms, recordings, refusals) in the context of various audience segments.

Identification of 3 audience persons

✔ Identification of 3 audience persons  - I define their portraits (needs, objections, triggers), after the interview (up to 30 questions), research topics. forums, competitors, demand. I'll find weaknesses for the study of 3 main target persons in the segments.

Making recommendations

✔ PDF-presentation with a list of recommendations for eliminating 20 weaknesses on the website:

- The formation of hypotheses for each weakness; 
- UX / UI-visualization of the proposed recommendations;

Prioritization of recommendations

✔ Report on prioritizing recommendations for the PIE / PXL framework. On the potential impact on the conversion rate, usability, SEO, on ease of implementation.

Standart

(5 pages / TOP 10 weaknesses)

Цена: 600 USD

up to 14 days

Usability audit

✔ Usability audit - I estimate 5 key pages for compliance with the heuristic rules of interface design. Checklist with 53 items (standards: BS EN-ISO 9241-11, Nielsen, Myers).

Web Analytics audit

✔ Web analytics audit - I'll find weaknesses in user behavior on the selected 5 main pages (analyzing heatmaps: clicks, links, scrolling, scripts, forms, recordings, refusals) by different audience segments.

?

*** As part of this package, I am not looking for weaknesses in the development of target audience segments ***

Making recommendations

✔ PDF-presentation with a list of recommendations for eliminating 10 weaknesses on the website:

- The formation of hypotheses for each weakness; 
- UX / UI-visualization of the proposed recommendations;

?

*** In this package I don't prioritize recommendations for implementation by level of influence. ***

Basic

(3 pages / TOP 5 weaknesses)

Price: upon request

up to 7 days

Usability audit

✔ Usability audit - I estimate 3 key pages for compliance with the heuristic rules of interface design. Checklist with 53 items (standards: BS EN-ISO 9241-11, Nielsen, Myers).

Web Analytics audit 

✔ Web analytics audit - I'll find weaknesses in user behavior on the selected 3 main pages (analyzing heat maps: clicks, links, scrolling, scripts, forms, recordings, refusals) by different audience segments.

?

*** As part of this package, I am not looking for weaknesses in the development of target audience segments ***

Making recommendations

✔ PDF-presentation with a list of recommendations for eliminating 5 weakness on the website:

- The formation of hypotheses for each weakness; 
- UX / UI-visualization of the proposed recommendations;

?

*** In this package I don't prioritize recommendations for implementation by level of influence. ***

Get demo of CRO-report

I'll send you 5 introductory slides in PDF format, one of the previous CRO-audits.

Tip: Do you want the most effective audit? Provide more data and information:

1) Website URL

URL of the website that directly sells products and services (online store, B2B or B2C-services, SaaS platform).

2) At what point are you now?

Describe the current position of the website: traffic: X, conversion rate: Y, circulation: W, sales: Z, average bill: V.

What is the nature of seasonality?

3) What are the highest priority goals, KPI?

Indicate the most priority (margin or problem) goods / services, their categories (if there are a lot of them).

Growth on exactly what types of micro and macroconversion interests? Specific objectives (forms, buttons, etc.).

In order of priority (from more important to less).

4) Direct site / business competitors?

Show me 3-5 direct competitors of your website. With which the business model coincides completely, with which there is a large intersection by products.

5) How do you plan to implement?

Who will implement the audit? Do you have your own in-house team? External agency / freelancers?

What budget do you plan to invest on implementation?

Or help you with the selection of implementing, technical experts? (if needed)

6) History of your conversion rate optimization

Tell me, what works on CRO, what changes have you already carried out?

Which of these led to the result? And what is the result? (if it is possible examples, screenshots, dates of changes). I want to compare this in analytics and web archive).

7) Red lines in changing the website

Describe at once what things in changing the site, strategies are in no way willing / disagree to go, even for the sake of result in the form of increased conversion rate of website traffic.

8) Guest access to the auditor

A) Open me the guest access to the web analytics system (Google Analytics).

To accounts :

  • harrychyyDOGgmail.com
  • harrychyyDOGyandex.ru

 

B) Give me guest access to other services: heatmaps, sessions, etc. (if there is);

9) Earlier audits *

Show reports of previous audits on usability, marketing, etc. (if any). This will really help make this audit even more effective.

Audits send by mail: harrychyyDOGgmail.com

10) Information about your audience *

Show data for your target audience (if any).

Perhaps this is documented in documents (Word, Excel, PDF, mindmap) and is not too sensitive information.