Conversion Rate Optimization

- Program for 90 days with achievement of a new level of conversion rate
- Remote and reliable CRO-specialist for your commercial project
- Scientific approach with 3 researches and 3-8 tests
- Saving the budget for improvements, traffic

It is suitable for more mature bisiness websites, with traffic from 15K / month. If they have already been repeatedly improved at base levels and now need the “Data-Driven Approach” based on a series of A/B-tests.

My responsibility and guarantees end exactly where you say: "We will not introduce it," "We decided to implement this," "We believe that this will not work."

I'm not testing your hypotheses. Only mine. They should bring results, and not just like someone.

I independently make the decision on which A/B-tests will be carried out. Traffic 15K/month - this is the minimum entry threshold (for this service).

I strive for thin A/B-tests (1 element). If there is not enough traffic, then Split URLs or user tests. More important is the result.

What is Conversion Rate Optimization?

Conversion Optimization (CRO) is a systematic process of increasing the percentage of users who have performed the necessary actions on the site, from registering, subscribing to sending an application, or buying.

This is a win-win. Users benefit because comfortable conditions are created for them, barriers are eliminated on the site. You win because it increases the number of hits, sales through the site and most importantly with the same amount of traffic.

If there is enough traffic, scientific methods are used: A/B/N and Split URL testing, which prove the effectiveness of solutions. It is also an art - understanding customer motivations and creating messages and images with emotional, compelling appeal

Do not know where to start?

We can start with small, precise, but useful tasks for your project.

 

At the same time, check in practice the analytical, technical abilities of the CRO specialist, compatibility.

 
It does not commit you to anything in the end. It is more effective than a thousand words.

Start with a simple test drive

If you are a owner or business marketer (B2B or B2C-company). If you are looking for a team on a project or permanent basis - a suitable CRO-specialist. If you want to pre-test his skills.

- Set up A/B-tests for your ideas

- Set up A/B-tests for best practices

- Configure A/B hypotheses on the basis of research

What about CRO-program?

We discuss about source data, the "red lines" for changing the site, the history of CRO-optimization. I select the 3-8 highest priority pages for optimization in terms of impact on conversion.

It will take up to 5 weeks to study the behavior of users, UX, target audience and the preparation of a CRO report and roadmap .

After 8 weeks of tests - we determine the most conversion variants of key pages, elements. We implement work of statement. You get an increase in traffic conversion in circulation, sales - without increasing the budget for advertising.

PRO

Up to 44 hours/mo

Price on request

Usability audit (8 pages)

✔ Usability audit - I research 8 main pages for compliance with the heuristic rules of interface design. Checklist with 53 items (standards: BS EN-ISO 9241-11, Nielsen, Myers).

Conversion Funnel Analysis (4 hours)

✔ Analysis of the conversion funnel - I define in Google Analytics the main scenarios of user movement on the way to conversion and the places where different segments of audience most often fall off.

Heat Map Analysis (8 pages)

✔ Analysis of heat maps - I find weaknesses in user behavior on the selected 8 main pages, through maps: clicks, links, scrolling in the context of various audience segments.

Analysis of recordings (8 pages)

✔ Analysis of records of visits - filtering problem sessions, analyzing user interaction with interfaces. I define obvious and potential barriers on different devices and browsers.

Analysis of 1 form on the website

✔ Analysis of 1 form on the website - which fields cause difficulties? Where do users interrupt the process of filling out a form and generally leave the page?

Identification 1 person of audience

✔ Identification 2 person of audience - I define their portraits (needs, objections, triggers), after the interview (up to 20 questions), research topics in forums, competitors, demand. I find wealnesses for the study of 2 key target persons in the segments.

Run 5 surveys on the website

✔ Launch of 5 surveys on the site - form the most relevant and valuable surveys of the target audience at different stages of the client's path on the website.

Initial analysis of 15 competitors

✔ Analysis of 15 competitors by main parameters: USP and the value of proposition, the elements of establishing contact, the mechanisms of involvement on the site, the trust elements, the range and prices.

CRO-roadmap development

✔ PDF-report - with a review, justification of weaknesses on the basis of research results and an action plan with 8 hypotheses for tests, a list of obvious improvements, recommendations for adjusting web analytics, a plan for interaction at the implementation stage.

Prioritization of 8 hypotheses for tests

Prioritizing hypotheses on the PIE / PXL framework. I break them down by the potential impact on conversion, usability, SEO, on traffic, on ease of implementation, etc.

UX / UI-mockuping

UX / UI-visualization of all the proposed page options for further testing. PNG files.

Run 8 tests for 2 months

I configure and run from 8 tests for 1 CRO-cycle on one of the platforms (A / B or Split URL or user tests).

Post-test report

PDF report up to 10 pages with results, conclusions and recommendations on the results of testing.

Final statement of work

1 document (Word) with instructions for the introduction of basic obvious improvements to the website that do not require tests.

Support, maintenance (12 answers)

✔ All communication with the client: answers to questions in the process, notes on unplanned situations, discussion and coordination of efforts (up to 12 answers) .

Standart

Up to 34 hours/mo

Price on request

Usability audit (5 pages)

✔ Usability audit - I research 5 main pages for compliance with the heuristic rules of interface design. Checklist with 53 items (standards: BS EN-ISO 9241-11, Nielsen, Myers).

Conversion Funnel Analysis (2 hours)

✔ Analysis of the conversion funnel - I define in Google Analytics the main scenarios of user movement on the way to conversion and the places where different segments of audience most often fall off.

Heat Map Analysis (5 pages)

✔ Analysis of heat maps - I find weaknesses in user behavior on the selected 5 main pages, through maps: clicks, links, scrolling in the context of various audience segments.

Analysis of recordings (5 pages)

✔ Analysis of records of visits - filtering problem sessions, analyzing user interaction with interfaces. I define obvious and potential barriers on different devices and browsers.

?

*** Within the framework of this package I do not conduct form analytics on the subject of problem fields ***

Identification 2 persons of audience

✔ Identification 1 person of audience - I define their portraits (needs, objections, triggers), after the interview (up to 10 questions), research topics in forums, competitors, demand. I find wealnesses for the study of 1 key target person in the segments.

?

*** As part of this package, I do not configure and do not run surveys of the target audience on the website ***

Initial analysis of 5 competitors

✔ Analysis of 5 competitors by main parameters: USP and the value of proposition, the elements of establishing contact, the mechanisms of involvement on the site, the trust elements, the range and prices.

CRO-roadmap development

✔ PDF-report - with a review, justification of weaknesses on the basis of research results and an action plan with 5 hypotheses for tests, a list of obvious improvements, recommendations for adjusting web analytics, a plan for interaction at the implementation stage.

?

*** Within the framework of this package, I do not prioritize hypotheses. ***

?

*** As part of this package, I do not provide preliminary visual mockups ***

Run 5 tests for 2 months

I configure and run from 5 tests for 1 CRO-cycle on one of the platforms (A / B or Split URL or user tests).

?

*** Within this package, a separate report on the results of tests performed is not provided ***

Final statement of work

1 document (Word) with instructions for the introduction of basic obvious improvements to the website that do not require tests.

Support, maintenance (6 answers)

✔ All communication with the client: answers to questions in the process, notes on unplanned situations, discussion and coordination of efforts (up to 6 answers) .

Basic

Up to 20 hours/mo

400 USD/1 mo

Usability audit (3 pages)

✔ Usability audit - I research 3 main pages for compliance with the heuristic rules of interface design. Checklist with 53 items (standards: BS EN-ISO 9241-11, Nielsen, Myers).

Conversion Funnel Analysis (1 hours)

✔ Analysis of the conversion funnel - I define in Google Analytics the main scenarios of user movement on the way to conversion and the places where different segments of audience most often fall off.

Heat Map Analysis (3 pages)

✔ Analysis of heat maps - I find weaknesses in user behavior on the selected 3 main pages, through maps: clicks, links, scrolling in the context of various audience segments.

?

*** As part of this package, I do not conduct an analysis of problematic sessions of a site visit for barriers to interaction ***

?

*** Within the framework of this package I do not conduct form analytics on the subject of problem fields ***

?

*** As part of this package, I do not carry out identification of persons of the target audience ***

?

*** As part of this package, I do not configure and do not run surveys of the target audience on the website ***

?

*** As part of this package, I do not conduct an initial analysis of the project competitors ***

CRO-roadmap development     

✔ PDF-report - with a review, justification of weaknesses on the basis of research results and an action plan with 3 hypotheses for tests, a list of obvious improvements, recommendations for adjusting web analytics, a plan for interaction at the implementation stage.

?

*** Within the framework of this package, I do not prioritize hypotheses. ***

?

*** As part of this package, I do not provide preliminary visual mockups ***

Run 3 tests for 2 months

I configure and run from 3 tests for 1 CRO-cycle on one of the platforms (A / B or Split URL or user tests).

?

*** Within this package, a separate report on the results of tests performed is not provided ***

?

*** Within this package, prepare those tech task for implementation following the results of tests ***

Support, maintenance (3 answers)

✔ All communication with the client: answers to questions in the process, notes on unplanned situations, discussion and coordination of efforts (up to 3 answers) .

CRO case-studies

Discuss CRO-program

Submit the form below. I will contact you, I will answer questions, I will reveal more details (terms, cost). 
If the full CRO-program does not fit and you need selective A/B testing, go here .

This service will suit you if in 70% of the points below - find your case:

1) Increase conversion is number 1 priority

There is a business (B2C, B2B), there is traffic from 15K/month.

There is a well-established sales system and you clearly understand that a permanent conversion increase of + 20%, 50%, + 100%, + 200% will give a result that you can understand.

2) Measure the effectiveness of the website

The website has counters for web analytics systems that collect data (from the 1st month). Fixed digital conversion rate of the website.

If there are no configured goals, collected data on behavior - set up, wait / collect 1-2 months and return to increasing traffic conversion.

3) There is no time or desire to deal with it.

You could try to go through many different trainings, spend a lot of years, a lot of resources on experiments, but you understand that now it is better to give this task to a ready-made specialist who understands this, who lives by it. 

Everyone makes their own - and then the best result.

4) Lack of knowledge, skills, experience in this

If you need to optimize conversion raye now, but CRO - for you it's more about "changing the color of the button", and not about:

  • - system researches;
  • - creation of correct, valid hypotheses;
  • - prioritization of hypotheses by level of influence;
  • - audience segmentation;
  • - correct testing of hypotheses;
5) Actions didn't give a significant increase in conversion rate

At one time, you just drove into the search query: "50 ways to increase conversion" and tried:

  • - implement features in turn;
  • - implement feature all at once;
  • - just copy competitors.

 

But all this did not give growth conversion. The maximum is very insignificant and short-term growth without transition is a new, stable, qualitative level.

6) Facing the ceiling for conversion rate

You have already carried out some conversion enhancement activities. You managed to raise it to a certain level, but it’s not possible any further. As if rested in the "conversion rate ceiling."

7) Need a systematic, efficient CRO-process

You realize that conversion rste optimization is a whole process that requires a professional, systematic approach.

And you need a specialist who can effectively organize this process - one-time or permanently.

8) Ready to move according to the plan of the specialist

You are cooperating with a specialist in order that he would tell you what to do (from the point of view of his expertise) in order to increase the conversion of site traffic, built an effective strategy.

  • - found weaknesses;
  • - formed correct hypotheses;
  • - presented it all, justified, convinced;
  • - correctly setting up, running tests;
  • - designed effective solutions in mockups;
9) Ready to use my hypotheses

As part of the service, I give a guarantee and fully responsible. It is important for me that you trust me with the creation of hypotheses. They should not like you. They must bring results.

At the start it is important to outline the red lines (which can not be done). If my hypothesis does not fit into the red lines - she will definitely go to the test (without reservations).

If you reject the hypothesis - we can continue to cooperate further, but without responsibility in the form of a guarantee (refund) on my part.

Responsibility for the result

If 30 days after the implementation, according to the results of the audit, tests, there will be no increase in conversion by goals, I will return the money (Premium and Standard packages).

Confidentiality

I promise not to show data (traffic, conversions, logo, name) about your company / website by default. Only by agreement at the start.

Reliability and clarity

If we started cooperation for 90 days and I, as a CRO specialist, for various reasons, broke off cooperation, I will return all the money.